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Have you seen this billboard?

Billboards are posted in these communities: Fort Stockton (pictured), Pecos, Big Spring, San Angelo, Midland and Odessa. 

"Criminal organizations, including drug traffickers, have noticed and are using emojis to buy and sell counterfeit pills and other illicit drugs on social media through e-commerce," the DEA wrote in the pamphlet.

Drugs, methods of transportation, and dealers are given a specific emoji within the guide, which the DEA said were common throughout their investigations. Meth is represented with a 💎, heroin with a 🐉 and 🍇 for cough syrup.

More descriptions of drugs that can be indicated through emojis are also included within the pamphlet. The 🚀 emoji indicates a drug is particularly potent, while 🍁means a large batch of drugs according to the DEA's guide. 

💯 could be a sign for 100 pills or 100 pack. The 🔌 emoji could be utilized in reference to a person capable of obtaining drugs for another person.

The DEA noted in their release, emojis by themselves are not indicative of criminal behavior, but should be noted in relation to changes in behavior, appearance or livelihood should start a conversation.

You can take a closer look at the full pamphlet here.

The "Talk. They Hear You." Underage Drinking Prevention National Media Campaign empowers parents and caregivers to talk with children early about alcohol and other drug use.

The “Talk. They Hear You.”® campaign’s goal is to provide parents and caregivers with the resources they need to address the issue of alcohol and other drugs with children under the age of 21. The campaign has historically equipped parents with the knowledge and skills to increase actions that reduce and prevent underage drinking. Recently, it has expanded its messaging to include other substances such as marijuana and prescription drugs. The campaign now offers resources to help parents talk to children of all ages about alcohol and other drugs.

For more campaign resources click here!

TV and Radio Campaign 

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